FFA Direct is a division of Financial Funds Advisors International S.A.L, an independent financial institution registered at the Central Bank of Lebanon under the number 18. 

FFA Direct has selected Pershing, a division of Donaldson, Lufkin & Jenerette Securities Corporation (DLJ), one of the largest clearing firms in the United States, to act as our clearing firm and carry our clients’ accounts. In its capacity as a clearing firm, Pershing receives cash deposits made by FFA Direct’s clients, executes customer orders and generates periodic statements.

When you register with FFA Direct, you gain access to the following features: 

Equity Trading – Place or cancel trades from your PC, and monitor the status of each order online, 24 hours a day

Account Viewing – View your account balance, security positions, transaction history and order status

Reuters News & Commentary – Access up to the minute news from Reuters’ news service regarding current events, stock market news, IPO highlights and more  

Real Time Stock Quotes – Enter the stock symbol and receive the price of the stock instantly. A symbol look up feature is available

Research - Get free investments ideas and opinions from top researchers on hundreds of companies, a service that was previously restricted to Investment professionals

With FFA Direct, you can trade for as low as $27.45. Learn more about our Commission schedule

By utilizing Pershing’s services, FFA Direct is able to offer competitive products and services, which until now have only been associated with US national firms.

Securities and cash held in custody by Pershing for our clients’ accounts enjoy unlimited account protection. Of this total, Securities Investor Protection Corporation (SIPC) provides $500,000 of coverage, including $100,000 for cash claims. The remaining coverage is provided by Pershing, through a commercial insurer.