GREEN BUSINESS OPPORTUNITIES
Conference and workshops
June 14-15, 2011 @ Mövenpick Hotel and Resort

  June 14  
Ramzi El Hafez - Green Business Opportunities
Neemat Frem - Association of Lebanese Industrialists
Speakers
Antoine Dahdah - USEK, A Holistic Green Approach
Ziad Jaber - ESCWA, Opportunities in Low-Carbon Development
Case Study
Abdo Sweidan - RYMCO, Carbon Neutral
  June 14  
Room A
Green Finance
Moderator
  		• Thomas Jacobs - International Finance Corporation
    Presentation
  		• Mazen Halawi - Lebanese Central Bank, The NEERA Central Bank Program
    Case Study
  		• Philippe El Hage - Fransabank, Financing Green Projects in Lebanon: Examples of Financed Projects
  		• Kim Tran - HSBC Lebanon, Financing Green Projects in Lebanon: Examples of Financed Projects
    What are the available financial facilities available? What are the procedures? Does my project qualify? Examples of projects that can be funded and those that were already funded.
    Room B
    Green Marketing
    Moderator
  		• Naji Boulos - International Advertising Association
    Presentation
  		• Nader El Naqib - G for Good, Green washing: How to spot it and avoid it
  		• Philippe Skaff - GREY MENA, Green Branding
    Case Study
  		• Muhieddine Fathallah - BankMed, BankMed’s Marketing Campaign
    What are some green options for marketing my products? How can I avoid green washing? How can I make my green marketing campaign more powerful?

      June 15  
    In Collaboration with  
    Room A
    Green Buildings
    Moderator
  		• Samir Traboulsi - LGBC
    Presentation
  		•  Antoine Faycal - Industrial Research Institute, Certification: CEDRE
  		• Karim Farah - Dar El Handasa (Shair & Partners), The Feasibility of Green Building
  		• Maya Karkour - EcoConsulting, Certification: LEED and BREEAM
    		• Aram Yeretzian - Prime Design Architects, Certification: ARZ
    Case study
  		• Tarek Dalati - Sama Beirut, A Green building under construction
  		• Ziad Rahme - Mitsulift, Planned building
    How to calculate the feasibility of green construction projects? With many different types of certification, which is the right one for my project? Case studies from companies who have overcame the challenges of becoming green
    Room B
    Green Hospitality
    Presentation
  		• Mazen Khoury - Integrated Energy Group, Feasible Green Options for the Hospitality Industry
    Case Study
  		• Madona Hayek - Moevenpick Hotel and Resort, Green Initiatives by the Moevenpick Hotel and Resort, Beirut
  		• Omar Sakr - Shtrumpf Restaurant, Green Initiatives by Shtrumpf Restaurant
    What can hotels and restaurants do to go green? What are some existing examples? What can my hotel/restaurant apply? What are the benefits?
    In Collaboration with  
    Room A
    Green Energy
    Moderator
  		• Pierre Khoury - Lebanese Center for Energy Conservation
    Presentation
  		• Nader El Hajj Shehadeh - LCEC, Energy auditing: The Costs and the Benefits
    Case Study
  		• Imad Issa El Khoury - Unipack, Manufacturing: Unipack Tissue Mill
  		• Ronald Diab - National Energy Consultants, Retail: Byblos Bank
  		• Mark Timbrell - Rotana Hotels, Hospitality : Gefinor Rotana
    Is it feasible to audit and modify my energy consumption? What savings can I achieve and where? What are some of the successful examples that were applied?
    Room B
    Green Office
    Moderator
  		• Nader Houella - Lebanon Opportunities Green Business Initiative
    Presentation
  		•  Paul Abi Rashed - Terre Liban, Recycling solutions
  		• Gina Chammas - Tomorrow’s Advice, Practical tips for the Green Office
  		• Patricia Khoury - Beeatona Organization, E-cycling solutions: Savings and Returns from Your Electronic Waste
    What practical tips that can be applied in a typical office? Where and how can I recycle my material? What are the potential savings

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