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October 19-20, 2016
@ Movenpick Hotel
Supported by
Audi Bank
Bank Med
Lexus Lebanon
Sponsor
Cascada

Watch sessions or download presentations
Day 1 - October 19
Welcome address
The State of the Economy – Ramzi El Hafez
Lebanon Opportunities: The Green Pledge
Lebanon Opportunities Awards 2016: Cutting Edge Companies and Products
Green Impact Awards
Fondation Diane, Berytech, USJ
 
Real Estate
 
Finance
 
Marketing
 
Green
 
Management
Room A
The real state
of real estate
Statistical study and analysis of the state of the real estate market in the past year, comparisons of prices, analysis of trends, and special issues related to real estate sales

Target Audience: Real estate professionals, brokers, developers, architects, analysts, investors, marketing professionals
Moderator
Nabil Gebrael - REAL
Presentation
Jennifer Abu Mrad - InfoPro
Panelists
Ziad Maalouf - Capstone
Claude Sakr - Rise Properties

Room B
New funds
for entrepreneurs
A number of funding organizations have been created in the past year. Each fund will present its vision of processes for investing equity in growth companies

Target Audience: Investors, entrepreneurs, CFOs, investment bankers, financial consultants, and services companies concerned with startups and growth-oriented companies
Moderator
Abdallah Jabbour - Lebanon for Entrepreneurs (LFE)
Panelists
Nicolas Rouhana - IM Capital
Sami Abou Saab - Speed@BDD
Jad Salameh - Phoenician Funds

Room C
Your Brand's
Customer Experience
In a crowded marketplace, the Customer Experience (CX) has become a top objective for brands in terms of differentiation. CX is a catalyst of transformation for brands and has a major effect on revenue. Branding and developing the CX of your brand should be one of the integral parts of any branding exercise. Customer experience involves every point of contact you have with a customer and the interactions with the products or service of the business

Target Audience: Marketing managers, brand managers, brand agencies, process engineers, product managers, customer service managers, communication specialists, operations managers
Moderator
Maya Karanouh - TagBrands
Panelists
Michel Aji - Roadster
Mohamad Daouk - Hair Lounge - Izzat Daouk
Ronnie Richa - Liban Post
In collaboration with

Room D
Tapping into
Renewable Energy
There are multiple opportunities in renewable energy including solar, geothermal, wind, and other processes. Private sector companies have started to reap benefits, and beneficiaries end up with lower operations costs

Target Audience: Engineers, architects, investors, sustainability experts, investment bankers, equity fund managers, green start-ups and companies
Moderator
Edgard Chehab - UNDP
Presentations
Hassan Harajli - EU-UNDP CEDRO
Georges Andraos - Fransabank
Case studies
Robert Balesh - Albina
Philippe El Khoury - ME Green
Bernard Ammoun - NAGEEB Green Homes

Room E
SME HR capacity building
Empowering human resources, improving skill levels, retaining employees. and instituting capacity building processing, typical of large companies, can also be implemented by small and medium size enterprises

Target Audience: SME owners, human resource managers, trainers, organization and management consultants
Moderator
Maher Mezher - Innovators league
Presentation
Saiid Saber - Saber Middle East
Case studies
Nadine Chehade - Medecins sans Frontieres
Sabine Tabbara - Serum Products

Day 2 - October 20
 
Real Estate
 
Finance
 
Marketing
 
Green
 
Technology
Room A
Smart homes
Automation in homes are progressively becoming musts in modern residential and commercial buildings. Processes, hardware, software, management, and the latest advances in smart home design and operations

Target Audience: Real estate professionals, brokers, developers, architects, analysts, investors, marketing professionals
Moderator
Walid Moussa - REAL
Presentation
Hani Asfour - Polypod
Case study
Sakr Sakr - ADMIR Smart Valley
In collaboration with

Room B
Circular 427: Catalyst for real estate funds
A recent circular by the Central Bank (427) allows banks to invest in real estate funds, with the objective of buying from developers unsold properties

Target Audience: Investors, commercial and investment bankers, financial consultants, developers, and real estate brokers
Presentation
Mohamed Alem - Alem&Associates Law Office
Case study
Massaad Fares - REAL and REDAL
In collaboration with

Room C
Limitless:
Understanding millennials and Generation Z
At a time where nothing is sacred and everything is fair game, young adults are pushing the limits on just about everything – culture, behaviour, the way they work and even, the way they play. Meet the generation that is shaking up industries and changing the world as we know it. Meet the ‘Limitless Generation’

Target Audience: Marketing managers, advertising and communication professionals, brand agencies, product managers, customer service managers
Moderator
Ramez Maluf - Corporate Histories
Presentations
Mennah Ibrahim - JWT
Jennifer Abu Mrad - InfoPro
Panelists
Tarek Haddad - JWT
Nadim Khater - Touch

Room D
Better than oil: Water!
There are multiple opportunities in the water business. Sustainability is the most important criteria in the development of water solutions in personal consumption, irrigation, and other applications

Target Audience: Engineers, architects, investors, sustainability experts, investment bankers, equity fund managers, green start-ups and companies
Moderator
Sobhiya Najjar - LBCI
Presentation
Ali Karnib - ESCWA
Case studies
Nader Naqib - G Consulting - Water Wise Village
Joseph Sadaka - Element Sun and Wind

Room E
The Business Blockchain
Blockchains, the most important development since the Internet, are layers that rewire the Internet. They inject trust, cut off intermediaries, and creatively disrupt operations. Bitcoin is one of the first blockchain applications. Transaction-based processes such as banking, e-commerce, e-voting and other functions will implement blockchain applications

Target Audience: Company owners, CEOs, strategic planners, C-suite especially CIOs, MIS managers, top management of software companies, software security professionals and auditors, accounting auditors, investors, entrepreneurs, software designers and developers
Moderator
Gabriel Deek - ISOC
Presentation
William (Walid) Mougayar - Author of the Business Blockchain
Stéphane Abi Chaker - USJ
Book is available at InfoPro. Please call (01) 739777 ext 555

 
Real Estate
 
Management
 
Marketing
 
Green
 
Technology
Room A
Tax and real estate: Overcoming challenges
Real estate developments, transactions, and ownership engender a number of tax obligations. This is creating a maze of confusion and unanswered questions

Target Audience: Real estate professionals, brokers, developers, architects, analysts, investors, marketing professionals, financial professionals, investment bankers
Moderator
Ahmad Khatib - REAL
Presentation
Sarkis Sakr - Formerly Ministry of Finance
In collaboration with

Room B
Innovation & Experience Design
Design is complex and interactive. Experiences, processes, and systems involve all stakeholders. Quality and manufacturing are no longer the only differentiators. Abundance of data is creating service opportunities. Innovation practices and consumers are redefining what is great service. Customer-centric requires a mindset of its own. Integrating all corporate functions in design is a must

Target Audience: Corporate leaders, SME owners, marketing professionals, customer care specialists. process managers, product managers
Presentation
Joe Ayoub - Brandcell
Case study
Christian Bejjani and Mazen Khatib - GlobeMed

Room C
What’s new in Social and Digital Media Marketing: What Brands can do differently in 2017
Content Marketing, Integrated Social Campaigns, Native Content, Programatic Platforms and Performance marketing. When, how, and what KPIs to measure

Target Audience: Advertising, Marketing and Communication Professionals, Social and Digital Media Strategists, Digital Media Strategists and Planners, Brand and Product Managers, Digital Managers
Presentation
Samar Layoun & Ziad Nassar - AddBloom
Case study
Joe Aoun - Sakr Real Estate

Room D
Investing in
green companies
Particularities of investing in companies delivering green products or services, and what investors look for

Target Audience: Engineers, architects, investors, sustainability experts, investment bankers, equity fund managers, green start-ups and companies
Moderator
Cyril Rollinde - Fondation Diane
Presentation
Diana Fadel - Fondation Diane
Case studies
Karim Sokhn - Cycling Circle
Marc Antoine Bou Nassif - Atelier du Miel
Soumaya Merhi - Taqa
Philippe El Khoury - ME Green
In collaboration with

Room E
The Internet of Things
The Internet of Things (IoT) revolution is seeing a large number of Internet enabled devices networked and communicating with each other and with other web-enabled gadgets. Current and future of IoT and local applications

Target Audience: Company owners, CEOs, strategic planners, C-suite especially CIOs, MIS managers, top management of software companies, software security professionals and auditors, accounting auditors, investors, entrepreneurs, software designers and developers
Presentations
Tony Azzi - Logicom
Marc Nader - Data Consult
Case study
Mohannad Y. Salam - RUBICS


2018 Infopro  sal.
Hamra street, Piccadilly Center, 2nd floor, P.O.Box 11-4355 Beirut, Lebanon
Phone: (961) 1 739.777 ext 555 Fax: (961) 1 74.90.90 Email: event@infopro.com.lb