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THE LEBANESE READER |
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People of the highest influence and purchasing power in Lebanon subscribe to or
read Lebanon Opportunities regularly
Anglophones - in Lebanon, these English readers have high income profiles
Business owners, executives, middle managers, financial and marketing
specialists, developers, contractors, and consultants.
Readers of Lebanon Opportunities are ready to take action and are receptive to
your advertising message
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THE REGIONAL AND INTERNATIONAL READER |
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USD 40 billion is the estimate of aggregate assets of Lebanese expatriates
These expatriates transfer $3 billion yearly to Lebanon and more than 50% of
real estate in Lebanon is bought by Lebanese living abroad or repatriating.
Lebanon Opportunities is distributed across the region to money-senders that
have a say in what recipient companies or relatives will buy.
Most Lebanese emigrants study whether they should purchase real estate or
undertake an investment in Lebanon and have a constant tie to Lebanon. Let them
hear of your product! Let them see your message!
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EXCLUSIVE READERSHIP |
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A large portion of our readers is not reached by other publications: 47% of
Lebanon Opportunities subscribers do not read any other local magazine.
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CIRCULATION: 13,000 copies |
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LOCALLY |
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Lebanon Opportunities is distributed or available:
To our 4,000 local subscribers
On most major airlines flying in and out of Lebanon
Exclusively at 30 of Lebanon's best hotels
To embassies, advertising agencies, VIP readers and others, reached through
special free-delivery mailing lists
At local newsstands and bookstores
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GLOBALLY |
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Lebanon Opportunities reaches readers across the world Lebanon Opportunities
has a direct distribution approach to reach Lebanese expatriates in their own
nvironment. This is achieved by newsstand presence in cities with a heavy
concentration of Lebanese emigrants, joint distribution with local Lebanese
newspapers in some countries, and direct mail.
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The leading Lebanese monthly business, economic, and real estate magazine
The reference in Lebanese real estate, trade, and financial information and
data
The only comprehensive and constantly updated guide to public and private
projects progress, tenders, training courses, exhibitions, conferences, trade
delegations, executive appointments, and real estate and employment classifieds
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| POSITION |
RATE |
| Full pages (color or b/w) |
Left hand side ** |
$1,700 |
| Right hand side after page 20 ** |
$2,000 |
| First 10 pages |
$2,400 |
| Pages 11-20 |
$2,200 |
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| DOUBLE PAGE SPREADS |
Anywhere |
$3,000 |
| Pages 2-3 |
$3,750 |
| Pages 4-5 |
$3,600 |
| Just after table of content |
$3,450 |
| Inside Front cover spread |
$4,000 |
| Spread pages (double page center) |
N/A |
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COVERS
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Inside front cover |
$3,000 |
| Inside front cover spread |
$4,000 |
| Back cover |
$4,000 |
| Inside back cover |
$2,500 |
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CLASSIFIED
Real Estate & Employment per 3 consecutive months
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Full Page |
$2,200 |
| Half Page |
$1,500 |
| Quarter Page |
$1,000 |
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| PART PAGES |
Half page horizontal |
$1,000 |
| Half page square - news section only |
$1,000 |
| Half page vertical- news section only |
$1,250 |
| Quarter page banner |
$600 |
| Quarter page square - news section only |
$600 |
| Quarter page vertical - news section only |
$900 |
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| FLYERS AND INSERTS |
flyer 1-4 pages |
$2,000 |
| flyer 5-8 pages |
$2,500 |
| flyer 8-12 pages |
$3,000 |
| flyer >12 pages |
$3,500 |
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| Business-to-Business |
1/8 entry per year |
$2,000 |
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. All requests for special position: Ten percent extra
. Incentive: 5 paid + 1 free except on covers & special position
. VAT will be added to all above rates
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REQUIRED FORMATS FOR SUBMITTING ARTWORK OF INFOPRO
PUBLICATIONS |
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Kindly submit all advertisements in digital format, Please send us the digital
version of your ads in conjunction with its proofs if you want to ensure color
output.
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| Format accepted |
Save work as |
Resolutions accepted |
| PDF |
PDF |
300DPI , CMYK |
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| Ad Size |
Ad Size in CM (WxH) |
| Lebanon
Opportunities |
| 1 page |
*20.5 x 26.8 |
| 2-page spread |
*41.0 x 26.8 |
| Half page (Vertical) |
8.5 x 20.5 |
| Quarter page
(Horizontal) |
17.9 x 5.7 |
| Quarter page
(Vertical) |
8.5 x 10.5 |
| 1/8 page ( in
classified sections only) |
8.45 x 5.7 |
| Easy banking and
Easy insurance |
| 1 page
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*16 x 23.5 |
| 2 page-spread |
*32 x 23.5 |
| Marker (both sides) |
17 x 5 |
| ½ page |
14 x 10 |
| ¼ page |
14 x 4 |
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. All files must be PDF
. Allow 0.5 cm bleed around the ad page for cutting to avoid white blank.
(required for full pages and spreads only)
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. LEBANON OPPORTUNITIES is published the first week of every month.
Bookings and films must be received by one week before the end of the previous
month. For last minute submissions, please contact your account manager.
. LEBANON OPPORTUNITIES is printed on 65-70 grams mechanical semi-glossy
paper inside. The cover is 150 grams coated with light varnish . Advertisers
should be aware that color output results are different on this paper than on
glossy, 90-130 grams traditionally used in local magazines.
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Have an annual exposure in Lebanon Opportunities: Business to Business section
is ideal to the following categories of advertisers
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| Advertising & promotional (Corporate gifts) |
Insurance brokers |
| Air conditioning |
Interior designers |
| Airlines |
Leather goods (Brief case, desk accessories) |
| Audio visual (Car stereos, alarms, cameras, etc) |
Maids |
| Business consultants |
Mobile phones |
| Call centers (Telemarketing) |
Office equipment and supplies (Photocopier, fax,
telecommunication, stationary etc) |
| Computer hardware (PC, monitor, printer,
scanner, etc) |
Office maintenance (Cleaning, security, parking,
safes, fire extinguishers, pesticides) |
| Country clubs |
Photocopying & plotting (Pre-press) |
| Dietitians (Products, centers) |
Real estate agencies |
| Education (University, IT training, languages) |
Recruitment agencies |
| Elevators |
Restaurants (Business lunch) |
| Flower Shops |
Signs |
| Functions (Event organizer, caterer) |
Tailors |
| Hair (Replacement, treatment, salons) |
Take away food |
| Health and fitness clubs |
Taxis |
| Information technology |
Travel agencies |
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CANCELLATION POLICY |
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Bookings received are considered a firm contract. Cancellations for covers,
early pages, and center spread will not be accepted under any circumstance, and
payment will be due in full.
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DELIVERY OF ARTWORK |
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The client is responsible for the delivery of artwork to our offices in Sanayeh
by the 25th of each month or a preceding working day if the deadline falls on a
weekend or official holiday. Failure of delivery by the deadline may be
considered by InfoPro as a non-approved cancellation and may lead to having the
advertisement not published. In any case, the client bears full responsibility
of the consequences of the delay, including paying the advertisement in full.
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ERRORS AND COMPENSATION POLICY |
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We can guarantee advertising output only when:
1) It is sent according to our technical specifications.
2) It is accompanied by a true color proof (not a color print-out). This
includes color, any wording on the advertisement, size, direction, the actual
visual, and any other specification of the advertisement. specifications are
already on your end.
Should an error occur in how the ad appears on the magazine, and if one of the
above conditions is not adhered to, the client bears all responsibility of the
output of the ad no matter how gross or obvious the error is, and the
advertisement is due in full with no compensation due. InfoPro will not be held
responsible for any direct or indirect prejudice caused by the error.
In case the conditions above are met, and if an error still occurs, the
following policy will be followed:
1) For minor errors, the client will be awarded compensation commensurate with
the extent of the error to be agreed upon. In any case, the compensation cannot
be greater in value to the erroneous advertisement in question.
2) For other errors, the client will be compensated by running the same
advertisement again in the issue of the first following month.
3) In no case would InfoPro be held liable for any other direct or indirect
losses incurred by the client as the result of the error.
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| DEMOGRAPHIC DATA |
| Marital status |
| married |
66.60% |
| not married |
33.40% |
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| Age |
| 30 years or less |
25.90% |
| between 31 and 36 years |
20.50% |
| between 37 and 42 years |
19.80% |
| between 43 and 49 years |
11.50% |
| 50 years and above |
22.30% |
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| Occupation |
| business and industry |
45.70% |
| engineering and contracting |
25.10% |
| sales and marketing |
5.60% |
| banking and finance |
15.60% |
| computer science |
3.30% |
| other |
4.70% |
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| Job title |
| top management |
43.60% |
| middle management |
33.60% |
| owner |
21.80% |
| other |
1.00% |
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| Number of employees at company |
| from 1 to 10 employees |
34.20% |
| from 11 to 25 employees |
20.60% |
| from 26 to 50 employees |
13.40% |
| more than 50 employees |
22.50% |
| no answer |
9.30% |
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| Most comfortable language in reading and writing
at work |
| English |
66.20% |
| French |
24.90% |
| Arabic |
8.90% |
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| Level of education |
| High school & technical school |
9.90% |
| BA/BS |
57.90% |
| MA/MS |
28.90% |
| Ph.D. |
3.30% |
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| Monthly income |
| less than $1,000 |
3.40% |
| between $1,000 and $3,000 |
38.20% |
| more than $3,000 |
33.80% |
| no answer |
24.60% |
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| USAGE |
| How often do you read Lebanon Opportunities? |
| less than once per month |
7.80% |
| once per month |
27.50% |
| from 2 to 4 times a month |
43.10% |
| more than 4 times per month |
21.60% |
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| How long do you keep each issue? |
| 1 month or less |
6.80% |
| 2-6 months |
9.00% |
| permanently |
82.80% |
| do not know |
1.40% |
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| Persons sharing Lebanon Opportunities? |
| 1 person only |
26.70% |
| 2 persons |
28.20% |
| 3 persons |
21.20% |
| 4 or more persons |
23.90% |
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| What section do you read first? |
| real estate |
26.90% |
| finance |
12.00% |
| business |
15.20% |
| I usually scan the magazine |
20.70% |
| other |
25.20% |
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| DISTRIBUTION |
| Distribution of Lebanon Opportunities |
| good |
89.30% |
| average |
6.60% |
| poor |
4.10% |
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| CONSUMER GOODS |
| Do you have a credit card? |
| yes |
82.10% |
| no |
17.90% |
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| Intend to buy a computer in this year? |
| yes |
30.70% |
| no |
69.30% |
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| Intend to buy a newcar in this year? |
| yes |
24.50% |
| no |
75.50% |
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| MEDIA HABITS |
| Newspapers read regularly (*) |
| Al Nahar |
54.00% |
| L'Orient le Jour |
25.30% |
| Daily Star |
13.70% |
| Al Diyar |
15.30% |
| do not read newspapers |
13.70% |
| other |
23.50% |
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| Local magazines read (*) |
| other business magazines |
52.10% |
| other magazines |
23.20% |
| nothing |
47.80% |
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| International magazines read (*) |
| Time |
18.80% |
| Business Week |
11.40% |
| Newsweek |
12.30% |
| Economist |
7.80% |
| Le Monde |
3.10% |
| Le Figaro |
2.20% |
| no answer |
37.10% |
| other |
32.50% |
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| Countries subscribers traveled to (*) |
| Europe |
75.30% |
| North America |
24.00% |
| The Gulf |
24.20% |
| other |
26.50% |
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| Do you have satellite access? |
| yes |
91.40% |
| no |
8.60% |
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| Hours per day you watch television? |
| 1 hour or less |
37.50% |
| 2 hours per day |
26.30% |
| 3 hours per day |
14.90% |
| 4 or more hours per day |
21.30% |
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| How many hours per day do you watch local tv? |
| 1 hour or less |
63.30% |
| 2 hours per day |
21.60% |
| 3 or more hours per day |
12.50% |
| no answer |
2.60% |
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| How many hours per day do you watch satellite
channels? |
| 1 hour or less |
64.60% |
| 2 hours per day |
20.10% |
| 3 or more hours per day |
8.70% |
| no answer |
6.60% |
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| Favorite type of tv or satellite program? |
| news |
35.90% |
| political talk shows |
4.70% |
| local/entertainment |
24.30% |
| other |
17.30% |
| nothing |
17.80% |
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| Do you usually use the Internet? |
| yes |
75.08% |
| no |
24.92% |
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| Time you spend on the Internet per day? |
| one hour or less |
54.2% |
| from 1 to 3 hours |
29.8% |
| more than 3 hours |
14.70% |
| no answer |
1.30% |
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| Do you buy goods over the Internet? |
| yes |
13.70% |
| no |
86.30% |
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| What is the average spent on purchasing off the
Internet per month? |
| less than $300 |
83.10% |
| more than $300 |
10.60% |
| no answer |
6.30% |
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| * more than one answer allowed |
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| RATING |
| Lebanon Opportunities is credible |
| agree |
88.00% |
| disagree |
1.00% |
| no answer |
11.00% |
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| Lebanon Opportunities is informative |
| agree |
81.10% |
| disagree |
7.30% |
| no answer |
11.60% |
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| Lebanon Opportunities Is comprehensive |
| agree |
84.70% |
| disagree |
1.80% |
| no answer |
13.50% |
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This is a portion of a telephone survey with 650 out of 3,500 subscribers of
Lebanon Opportunities |
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