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RESEARCH



READER PROFILE

This is part of a survey conducted by Infopro Research over the telephone. The sample is composed of 500 paying subscribers of Lebanon Opportunities out of a total of around 3,500 at the time. Answers were solicited from long-established subscribers. All are residents of Lebanon. The survey consisted of a questionnaire of 60 questions and took around 20-30 minutes to conduct. The statistical base for non-answered questions was adjusted. The survey was done according to ESOMAR standards.

   
 
  Reading characteristics
 
2.45 average times a month Lebanon Opportunities is read by each
Once per month
2-4 times
5+ times
48%
37%
15%
 
2/3 of subscribers keep the magazine permanently
1 month or less
2 months
3-6 months
Permanently
10%
7%
16%
67%
 
2.7 average people share the magazine
1 person only
2 people
3 people
4 or more people
25%
28%
20%
27%
 
Media habits
Don't read other local magazines
< 1 hour daily on local TV
Do not read newspapers regularly
Uses Internet mostly at the office
Buys over the Internet
<$100 monthly e-purchases
50%
76%
40%
75%
27%
50%
 
First section read: No pattern
real estate
News
Business
Random
Finance
Editorial
The Cover Story
Classified
25%
18%
19%
16%
12%
5%
3%
3%
 
Find the magazine
Credible
Easy to read
Informative
Comprehensive
Behind the scenes
Helps in decision making
Eye opener
Appealing
94%
93%
95%
90%
75%
86%
89%
96%
 
Advertising in Lebanon Opportunities
Relevant to my business
Influences my decision
66%
45%
 
  Demographics
   
Most have high monthly incomes  
$1,000-$3,000
$3,000-$5,000
$5,000+
22%
38%
40%
 
Situation
Married
Aged 30-55
67%
80%
 
Occupation
Top managers
Second-tied managers
40%
50%
 
Education
University degree
Graduate degree
93%
48%
 
40% of readers are female
Primary subscriber male
Secondary subscriber male *
*Those getting it from the primary subscriber
75%
55%
 
  Consumption habits
 
Credit card habits
Have at least one card
Have 3 or more cards
90%
50%
 
Purchase intentions in the next 12 months
A computer or notepad
A new car
A home
41%
33%
20%
 
79% are willing to shift banks
Not willing to shift
For better client service
For better facilities
For better interest rates
For more banking products
Other reasons
21%
46%
15%
6%
5%
8%
 
Medical insurance sourced through
Own initiative
Company plan
47%
44%
 
Insurance policies held
Medical insurance
Car insurance
Life insurance
House insurance
83%
64%
56%
25%
 
3.2 average travels per year
Once per year
From 2 to 3 times per year
From 4 to 5 times per year
From 6 to 7 times per year
More than 7 times per year
Do not travel
22%
36%
12%
7%
13%
10%
 

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