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This is part of a survey conducted by Infopro Research over the telephone.
The sample is composed of 500
paying subscribers of Lebanon Opportunities
out of a total of around 3,500 at the time.
Answers were solicited from long-established
subscribers. All are residents of Lebanon.
The survey consisted of a questionnaire of
60 questions and took around 20-30 minutes
to conduct. The statistical base for non-answered
questions was adjusted. The survey was done
according to ESOMAR standards. |
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Reading characteristics |
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2.45 average times a month Lebanon Opportunities is read by each
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Once per month
2-4 times
5+ times
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48%
37%
15%
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| 2/3 of subscribers keep the magazine permanently |
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1 month or less
2 months
3-6 months
Permanently
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10%
7%
16%
67%
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| 2.7 average people share the magazine |
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1 person only
2 people
3 people
4 or more people
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25%
28%
20%
27%
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| Media habits |
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Don't read other local magazines
< 1 hour daily on local TV
Do not read newspapers regularly
Uses Internet mostly at the office
Buys over the Internet
<$100 monthly e-purchases
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50%
76%
40%
75%
27%
50%
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| First section read: No pattern |
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real estate
News
Business
Random
Finance
Editorial
The Cover Story
Classified
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25%
18%
19%
16%
12%
5%
3%
3%
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Find the magazine
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Credible
Easy to read
Informative
Comprehensive
Behind the scenes
Helps in decision making
Eye opener
Appealing
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94%
93%
95%
90%
75%
86%
89%
96%
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Advertising in Lebanon Opportunities
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Relevant to my business
Influences my decision
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66%
45%
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Demographics |
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| Most have high monthly incomes |
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$1,000-$3,000
$3,000-$5,000
$5,000+
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22%
38%
40%
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| Situation |
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Married
Aged 30-55
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67%
80%
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Occupation |
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Top managers
Second-tied managers
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40%
50%
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Education
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University degree
Graduate degree
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93%
48%
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| 40% of readers are female |
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Primary subscriber male
Secondary subscriber male *
*Those getting it from the primary subscriber
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75%
55%
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Consumption habits |
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| Credit card habits |
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Have at least one card
Have 3 or more cards
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90%
50%
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Purchase intentions in the next 12 months
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A computer or notepad
A new car
A home
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41%
33%
20%
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79% are willing to shift banks |
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Not willing to shift
For better client service
For better facilities
For better interest rates
For more banking products
Other reasons
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21%
46%
15%
6%
5%
8%
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Medical insurance sourced through |
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Own initiative
Company plan
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47%
44%
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Insurance policies held |
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Medical insurance
Car insurance
Life insurance
House insurance
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83%
64%
56%
25%
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3.2 average travels per year
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Once per year
From 2 to 3 times per year
From 4 to 5 times per year
From 6 to 7 times per year
More than 7 times per year
Do not travel
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22%
36%
12%
7%
13%
10%
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