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This is part of a survey conducted by Infopro
Research over the telephone between January
and June 2000. The sample is composed of 650
paying subscribers of Lebanon Opportunities
out of a total of around 3,500 at the time.
Answers were solicited from long-established
subscribers. All are residents of Lebanon.
The survey consisted of a questionnaire of
60 questions and took around 20-30 minutes
to conduct. The statistical base for non-answered
questions was adjusted. The survey was done
according to ESOMAR standards. |
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DEMOGRAPHIC DATA |
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| Marital status |
|
married
not married |
66.60%
33.40%
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| Age |
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30 years or less
between 31 and 36 years
between 37 and 42 years
between 43 and 49 years
50 years and above |
25.90%
20.50%
19.80%
11.50%
22.30%
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Occupation |
|
business and industry
engineering and contracting
sales and marketing
banking and finance
computer science
other
|
45.70%
25.10%
5.60%
15.60%
3.30%
4.70%
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Job title
|
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top management
middle management
owner
other |
43.60%
33.60%
21.80%
1.00%
|
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| What is the number of employees
at your company? |
|
from 1 to 10 employees
from 11 to 25 employees
from 26 to 50 employees
more than 50 employees
no answer
|
34.20%
20.60%
13.40%
22.50%
9.30%
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| Most comfortable language
in reading and writing at work? |
|
English
French
Arabic
|
66.20%
24.90%
8.90%
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| What is the level of your
education? |
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High school and technical school
BA/BS
MA/MS
Ph.D.
|
9.90%
57.90%
28.90%
3.30%
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| Monthly income from work
or remittance of any kind? |
|
less than $1,000
between $1,000 and $3,000
more than $3,000
no answer
|
3.40%
38.20%
33.80%
24.60%
|
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USAGE |
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| How often do you read Lebanon
Opportunities? |
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less than once per month
once per month
from 2 to 4 times a month
more than 4 times per month
|
7.80%
27.50%
43.10%
21.60%
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| How long do you keep each
issue of Lebanon Opportunities? |
|
I month or less
2-6 months
permanently
do not know
|
6.80%
9.00%
82.80%
1.40%
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| How many persons share Lebanon
Opportunities? |
|
1 person only
2 persons
3 persons
4 or more persons
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26.70%
28.20%
21.20%
23.90%
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| What section do you read
first? |
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real estate
finance
business
I usually scan the magazine
other |
26.90%
12.00%
15.20%
20.70%
25.20%
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| What is your most preferred
section? |
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real estate
finance
business
economy
other
no answer
|
29.10%
13.40%
17.40%
6.80%
22.10%
11.20%
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What is your main motive
for reading Lebanon
Opportunities?
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news
features
listings
other
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77.30%
12.00%
5.80%
4.90%
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RATING |
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| Lebanon Opportunities is
credible |
|
agree
disagree
no answer
|
88.00%
1.00%
11.00%
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| Lebanon Opportunities is
informative |
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agree
disagree
no answer
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81.10%
7.30%
11.60%
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| Lebanon Opportunities is
comprehensive |
|
agree
disagree
no answer
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84.70%
1.80%
13.50%
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DISTRIBUTION |
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| Please rate the distribution
of Lebanon Opportunities |
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good
average
poor
|
89.30%
6.60%
4.10%
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TV HABITS |
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| Do you have satellite access? |
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yes
no
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91.40%
8.60%
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| On average how many hours
per day do you watch television? |
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1 hour or less
2 hours per day
3 hours per day
4 or more hours per day
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37.50%
26.30%
14.90%
21.30%
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| On average how many hours
per day do you watch local TV? |
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1 hour or less
2 hours per day
3 or more hours per day
no answer
|
63.30%
21.60%
12.50%
2.60%
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| On average how many hours
per day do you watch satellite channels? |
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1 hour or less
2 hours per day
3 or more hours per day
no answer
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64.60%
20.10%
8.70%
6.60%
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| What is your favorite type
of television or satellite program? |
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news
political talk shows
local/entertainment
other
nothing
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35.90%
4.70%
24.30%
17.30%
17.80%
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READING HABITS |
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| Which daily newspaper do
you read regularly* |
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Al Nahar
L'Orient le Jour
Daily Star
Al Diyar
do not read newspapers on regular basis
other
* more than one answer allowed
|
54.00%
25.30%
13.70%
15.30%
13.70%
23.50%
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| Local magazines that you
read regularly other than Lebanon Opportunities* |
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other business magazines
other magazines
nothing
* more than one answer allowed
|
52.10%
23.20%
47.80%
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| International publications
that you read regularly* |
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Time
Business Week
Newsweek
Economist
Le Monde
Le Figaro
no answer
other
* more than one answer allowed
|
18.80%
11.40%
12.30%
7.80%
3.10%
2.20%
37.10%
32.50%
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INTERNET HABITS |
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| Do you usually use the Internet? |
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yes
no
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75.08%
24.92%
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| How much time, on average,
do you usually spend on the Internet per day? |
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less than 10 minutes
from 10 to 60 minutes
from 1 to 2 hours
from 2 to 3 hours
more than 3 hours
no answer
|
8.40%
45.80%
15.40%
14.40%
14.70%
1.30%
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| The place subscribers usually
log on to the Internet? |
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at the office
at home
* More than one answer allowed
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55.80%
44.20%
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| Do you buy goods over the
Internet? |
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yes
no
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13.70%
86.30%
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| What is the average spent
on purchasing off the Internet per month? |
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less than $300
more than $300
no answer
|
83.10%
10.60%
6.30%
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CREDIT CARDS |
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| Do you have a credit card? |
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yes
no |
82.10%
17.90%
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| How many credit
cards do you have? |
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only 1 card
2 or more cards
no answer |
30.30%
65.60%
4.10%
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CONSUMER GOODS |
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| Intend to buy a computer
in the next 12 months? |
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yes
no
|
30.70%
69.30%
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| Intend to buy a new car in
the next 12 months? |
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yes
no
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24.50%
75.50%
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INSURANCE |
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| Incidence of subscribers
having insurance coverage* |
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medical insurance
car insurance
life insurance
house insurance
fire insurance
do not have any insurance policy
no answer
|
93.70%
93.20%
49.80%
21.60%
0.20%
1.60%
0.20%
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| Did you buy medical insurance
on your own initiative or was it your company
plan? |
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own initiative
company or syndicate plan
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40.40%
59.60%
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BANKING |
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| Reasons for subscribers to
shift from one bank to another* |
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better client service
not willing to shift
better facilities
easier lending procedures
higher interest rates
other
* more than one answer allowed
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32.20%
42.20%
17.50%
9.30%
7.30%
18.00%
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TRAVEL |
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| The countries subscribers
travelled to* |
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Europe
North America
The Gulf
other
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75.30%
24.00%
24.20%
26.50%
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| * more than one answer
allowed |
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